Spoke
Evolving a next generation direct-to-consumer menswear fashion brand, which offers custom-fit clothing that elevates everyday attire.
Client
Spoke London
Category
Art Direction, Editorial
Location
London, UK
Year
2019 – 2020
Tailored Fit, Modern Style
Spoke is a menswear fashion brand carving out a
sweet spot between ready-to-wear and bespoke.
The brand has created an innovative product solution that’s disrupting the industry. They cut trousers in more than 200 sizes, finished to order.
We redefined the brand vision and strategy to establish a solid foundation for rapid growth across all channels. The main design disciplines included art direction, multi-channel campaigns, packaging, emails, print, and asset creation for global markets.
Typography
The self-developed typeface evokes the perception of a shape, defined by a sharp illusory contour.
Art Direction Ian Pierce
Senior Design Verena Bublak
