I’m a London based
Freelance Graphic Designer specialised in Branding.
Following a holistic approach to design, I never lose sight of the big picture. Within 11 years of work experience, my journey has allowed me to master various design categories, blending creativity with strategic thinking.
Software Skills
InDesign
Photoshop
Illustrator
Figma
XD
Sketch
After Effects
Services
Branding
Packaging Design
Art Direction
Editiorial
Web Design
2D Animation
Awards
Type Directors Club New York (TDC)
Art Directors Club Germany (ADC): Silver
Art Directors Club Germany (ADC): Bronze
Work Experience
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2020 – 2024, London
Packaging & BrandingPurple is an independent creative agency operating in various sectors. I was working on packaging concepts and brand strategies for Asahi Super Dry Beer, Gambrinus Czech Lager, 1800 Tequila and Three Barrels Brandy among others.
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2024, London
BrandingLío London is a vibrant cabaret club and restaurant, offering a unique blend of dining, live performances, and nightlife in an opulent setting. I support the agency Brand Reveller to develop and execute brand guidelines.
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2021/22, London
Digital CampaignsHarrods is a British luxury department store and home of 3000 luxury fashion and food brands. I supported the digital media team conceptualising and implementing digital campaigns and editorial pieces.
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2020/21, London
Branding and UI Design
Series Eight is an award winning creative studio, that works with organisations, brands and startups from a diverse range of industries; from Fintech to publications, to luxury travel. I worked as a brand lead for their clients Loomy and Nikura. -
2017 and 2021, London
Branding
I supported the Creative Team of Anatomy Brands for various different projects – mainly working for Hospitality brands such as ‘Bills’. -
2021, Munich (Germany)
Editorial DesignGreenforce is a pioneering brand specializing in plant-based, sustainable food products. I designed a recipe book, effectively showcasing their products.
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2021, London
UI DesignBorn from music roots, Paradise is embedded in entertainment
culture. It’s a multi-disciplinary agency, who I supported on the digital media side of things. -
2020, London
Editorial DesignCraft Gin Club is the world’s largest subscription service for gin lovers and a TOP 10 UK startup. I was working on the October ‘20 issue of their monthly magazine ‘Ginned’.
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2020, London
UI DesginLiveArea is a full-service global customer experience and commerce agency for B2C and B2B brands. As a Visual Designer, I collaborated with the UX and technology teams to create UI design concepts for brands like ‘La Prairie’ and ‘Mizuno’.
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2020, London
EditorialRebellion is a branding and creative agency based in Shoreditch, East London. I supported the Creative Team on a data visualisation project for the ‘Harland & Wolff’ Shipyard.
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2019/20, London
Art Direction, Editorial and UI Design
Spoke is a menswear brand carving out a sweet spot between ready-to-wear and bespoke. I was supporting the Art Director on a variety of projects including through the line campaigns, as well as print collaterals. -
2017–2019, London
Branding, Editorial and Packaging
Chris Corbin and Jeremy King have created some of London’s most iconic restaurants such as The Wolseley, The Delaunay, Bellanger, Zédel and Colbert. I was working in-house to further develop their existing hospitality brands. -
2017 – 2019, London
Branding and Packaging DesignOSC is a retail start-up specialising in influencers and their personal brands. My responsibilities included creating the Visual Identity for new fashion brands and developing marketing campaigns for print and digital.
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2017, London
BrandingEuromonitor is the world’s leading independent provider of strategic market research. Within a small team I developed the visual brand of their most recent data analysis product.
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2015/16, Augsburg (Germany)
UI DesignTeam 23 is a design agency focused on digital media including web design and software design. My role was to create websites and strategise customer journeys for various clients.
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2016, Munich (Germany)
Branding, Web DesignDuring my postgraduate studies, I worked as a graphic designer
for TriLex, a law firm located in Munich. I was responsible for
creating the company’s brand communication including the design of stationery items as well as developing their corporate website. -
2013 – 2015, Munich (Germany)
Branding, Spatial CommunicationKMS Blackspace develops and designs brand experiences. My tasks mainly involved branding in spatial communication like trade fairs and exhibition spaces, developing campaign themes, and designing print media outcomes.
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2019, Munich (Germany)
BrandingKMS Team is a renowned agency for brand strategy, design, and communication. This second internship in my career made me realise that the branding industry is the right place for me to work as a designer.
Education
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Master of Arts
Graphic Branding & Identity
London, UK
This MA course focuses on the role of visual identity within branding, with the aim to produce versatile and creative practitioners who understand design within a business, social and cultural context. I explored the strategic thinking underlying brands and looked at how that strategy can drive creative expression. -
Bachelor of Arts
Visual Communication, Graphic Design
Augsburg, Germany
During my undergraduate studies I explored a wide range of creative fields. I appreciate the variety of the media within graphic branding and especially their interacting. Since the second year I focused on Branding and Visual Identity.