I’m a London based
Freelance Graphic Designer specialised in Branding.

Following a holistic approach to design, I never lose sight of the big picture. Within 9 years of work experience, my journey has allowed me to master various design categories, blending creativity with strategic thinking.

Software Skills

InDesign
Photoshop
Illustrator
Figma
XD
Sketch
After Effects

Services

Branding
Packaging Design
Art Direction
Editiorial
Web Design
2D Animation

Awards

Type Directors Club New York (TDC)
Art Directors Club Germany (ADC): Silver
Art Directors Club Germany (ADC): Bronze

Work Experience

  • 2020 – 2024, London
    Packaging & Branding

    Purple is an independent creative agency operating in various sectors. I was working on packaging concepts and brand strategies for Asahi Super Dry Beer, Gambrinus Czech Lager, 1800 Tequila and Three Barrels Brandy among others.

  • 2024, London
    Branding

    Lío London is a vibrant cabaret club and restaurant, offering a unique blend of dining, live performances, and nightlife in an opulent setting. I support the agency Brand Reveller to develop and execute brand guidelines.

  • 2021/22, London
    Digital Campaigns

    Harrods is a British luxury department store and home of 3000 luxury fashion and food brands. I supported the digital media team conceptualising and implementing digital campaigns and editorial pieces.

  • 2020/21, London
    Branding and UI Design


    Series Eight is an award winning creative studio, that works with organisations, brands and startups from a diverse range of industries; from Fintech to publications, to luxury travel. I worked as a brand lead for their clients Loomy and Nikura.

  • 2017 and 2021, London
    Branding

    I supported the Creative Team of Anatomy Brands for various different projects – mainly working for Hospitality brands such as ‘Bills’.

  • 2021, Munich (Germany)
    Editorial Design

    Greenforce is a pioneering brand specializing in plant-based, sustainable food products. I designed a recipe book, effectively showcasing their products.

  • 2021, London
    UI Design

    Born from music roots, Paradise is embedded in entertainment
    culture. It’s a multi-disciplinary agency, who I supported on the digital media side of things.

  • 2020, London
    Editorial Design

    Craft Gin Club is the world’s largest subscription service for gin lovers and a TOP 10 UK startup. I was working on the October ‘20 issue of their monthly magazine ‘Ginned’.

  • 2020, London
    UI Desgin

    LiveArea is a full-service global customer experience and commerce agency for B2C and B2B brands. As a Visual Designer, I collaborated with the UX and technology teams to create UI design concepts for brands like ‘La Prairie’ and ‘Mizuno’.

  • 2020, London
    Editorial

    Rebellion is a branding and creative agency based in Shoreditch, East London.  I supported the Creative Team on a data visualisation project for the ‘Harland & Wolff’ Shipyard.

  • 2019/20, London
    Art Direction, Editorial and UI Design


    Spoke is a menswear brand carving out a sweet spot between ready-to-wear and bespoke. I was supporting the Art Director on a variety of projects including through the line campaigns, as well as print collaterals.

  • 2017–2019, London
    Branding, Editorial and Packaging


    Chris Corbin and Jeremy King have created some of London’s most iconic restaurants such as The Wolseley, The Delaunay, Bellanger, Zédel and Colbert. I was working in-house to further develop their existing hospitality brands.

  • 2017 – 2019, London
    Branding and Packaging Design

    OSC is a retail start-up specialising in influencers and their personal brands. My responsibilities included creating the Visual Identity for new fashion brands and developing marketing campaigns for print and digital.

  • 2017, London
    Branding

    Euromonitor is the world’s leading independent provider of strategic market research. Within a small team I developed the visual brand of their most recent data analysis product.

  • 2015/16, Augsburg (Germany)
    UI Design

    Team 23 is a design agency focused on digital media including web design and software design. My role was to create websites and strategise customer journeys for various clients.

  • 2016, Munich (Germany)
    Branding, Web Design

    During my postgraduate studies, I worked as a graphic designer
    for TriLex, a law firm located in Munich. I was responsible for
    creating the company’s brand communication including the design of stationery items as well as developing their corporate website.

  • 2013 – 2015, Munich (Germany)
    Branding, Spatial Communication

    KMS Blackspace develops and designs brand experiences. My tasks mainly involved branding in spatial communication like trade fairs and exhibition spaces, developing campaign themes, and designing print media outcomes.

  • 2019, Munich (Germany)
    Branding

    KMS Team is a renowned agency for brand strategy, design, and communication. This second internship in my career made me realise that the branding industry is the right place for me to work as a designer.

Education

  • Master of Arts
    Graphic Branding & Identity
    London, UK


    This MA course focuses on the role of visual identity within branding, with the aim to produce versatile and creative practitioners who understand design within a business, social and cultural context. I explored the strategic thinking underlying brands and looked at how that strategy can drive creative expression.

  • Bachelor of Arts
    Visual Communication, Graphic Design
    Augsburg, Germany


    During my undergraduate studies I explored a wide range of creative fields. I appreciate the variety of the media within graphic branding and especially their interacting. Since the second year I focused on Branding and Visual Identity.