The Glow Edit
Visual brand identity and positioning for a swimwear brand offering a versatile range of styles that embody simplicity, coolness, and ease.
Client
Our Social Creative
Category
Branding, Art Direction
Location
London, UK
Year
2017
Effortless Style, Timeless Sophistication
Created by global travel and lifestyle influencer, Kate Rooney, the brand reflects her relaxed and carefree outlook on life. It is for the woman that is unafraid to forge her own path and actively seeks adventure.
The MMXIX collection was inspired by the cool girl with salty hair, that loves being barefoot and is happiest by the ocean. From basic pieces that are effortlessly stylish to day-to-night transitional looks, the collection effortlessly blends timeless elegance with modern flair.
Typography
The self-developed typeface evokes the perception of a shape, defined by a sharp illusory contour.
Design Direction Verena Bublak
Photography Brandon Amato
