The Glow Edit

Visual brand identity and positioning for a swimwear brand offering a versatile range of styles that embody simplicity, coolness, and ease.

Client
Our Social Creative

Category
Branding, Art Direction

Location
London, UK

Year
2017

Effortless Style, Timeless Sophistication

Created by global travel and lifestyle influencer, Kate Rooney, the brand reflects her relaxed and carefree outlook on life. It is for the woman that is unafraid to forge her own path and actively seeks adventure.

The MMXIX collection was inspired by the cool girl with salty hair, that loves being barefoot and is happiest by the ocean. From basic pieces that are effortlessly stylish to day-to-night transitional looks, the collection effortlessly blends timeless elegance with modern flair.