Gambrinus
Evolving and modernising the visual identity and packaging range for Gambrinus, one of the biggest beer brands in the Czech Republic.
Client
Purple Creative
Discipline
Branding, Packaging Design
Location
London, UK
Year
2023
Czech Tradition, Legendary Taste
From packaging to POSM, we refreshed the entire brand world, making it more confident, crafted and charismatic.
As one piece of the puzzle, we were asked to evolve the brand world to improve brand perception, which included creating a new ‘patron’, their brand icon, to add gravitas, timelessness and a sense of craft.
Historically Gambrinus has always been one of the most popular mainstream brands in Czech but its reputation and appeal amongst its core male audience nose-dived around a decade ago due to a low-quality stigma. It subsequently lost volume, value and brand equity fast, so has had to go through a few years of brand building, recipe improvement and finessing the brand positioning.
Creative Direction Gwyn Edwards
Senior Design Verena Bublak
In Collaboration with Chris Mitchell
Logo Development
