Loomy

Visual Brand Identity for a E-commerce brand selling responsibly sourced Designer rugs, reflecting a commitment to both style and ethical production.

Client
Series Eight

Discipline
Branding, UI Design

Location
London, UK

Year
2021

Ethical Rugs, Beautifully Crafted

Loomy is a forward-thinking brand that specialises in ethically sourced rugs, dedicated to blending quality craftsmanship with sustainable and fair trade practices. It has a diverse range of designs that cater to various tastes, from traditional to contemporary styles, all while maintaining a strong commitment to ethical production methods.

The visual language is inspired by the intricate patterns of rug weaving, seamlessly integrated across various touchpoints. The typography features organic, warm forms that echo the natural textures found in traditional rugs whilst the brand icons are crafted with a handmade look and feel, adding a personal and artisanal touch to the overall design.