Evolving a next generation direct-to-consumer
menswear fashion brand
Spoke
Editorial Design
Campaign Strategy
Commercial Job 2019
Spoke is a fast-growing menswear brand carving out a sweet spot between ready-to-wear and bespoke. Spoke’s audience of smart, switched-on guys see straight through meaningless fashion marketing.
Insight
We evolve the brand around the core idea of ‘Know what matters’. Selling long-lasting and timeless pieces the brand has a unique anti-fashion tone – witty and humourous.
Driven by an obsession with fit, Spoke has created an innovative product solution that’s disrupting the industry. They cut trousers in more than 200 sizes, finished to order.
Brief
Idea
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