IN COOPERATION WITH

Our Social Collective

Laura Syrbe, Valerie Bungener Relmy & Charl Marais

IDEA

INSIGHT

BRIEF

By providing a range of products as an entry-level to luxury, Fashion Influencer Tamara Kalinic wants to radically shift the perception of eyewear as an accessory product. The goal was to create an unapologetic and powerful editorial campaign for a fierce eyewear brand.

Tamara  passionately believes in the power of fashion to change attitudes and provide radical self-confidence. The sunglasses act as a shield, an empowering accessory that transforms the attitude and the perception of the world – with fearless energy and utter sophistication.

 

‘So Shady’ was built around the concept of transformation and duality – a visual explorationof alter egos and self-reflection. We explored the visual language associated with reflection, a strong female lead and dichotomy. An engaging patented dictionary featuring a witty and unapologetic tone of voice – powerful, bold and cheeky. A singular language that disrupts engages and converts.

 

Visual Merchandise at Harvey Nichols

SO SHADY

Designing a bold 360° branding strategy for
a visionary new eyewear label

Brand Identity

Packaging Design
Campaign Strategy

 

Commercial Job 2019

 

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