Imagefilm

Animation

Academic Work 2014

Renk Testsystem

Brief

Insight

Idea

Renk Test System GmbH is a company based in Augsburg, Germany. It develops and manufactures high-quality test systems for transmissions, drive-train components and all type of vehicles. Today it is one of the leading manufacturers of special test systems for key industries and their suppliers.

The task was to develop an image video, which represents high accurateness, reliability and performance besides showing their wide range of services. At the same time it has to be visually engaging as It'll be used for trade fair, internet marketing and recruitment.

The animation makes highly complex technical processes easy comprehensible for laypeople. It combines functional explanatory animation with purely visual sequences and therefore sets contrasts between fast-paced motion graphics and scenic parts. The red line serves as a distinct visual element to keep the flow going.