Creating brand collaterals for a restaurant in the grand European tradition

Brief

Known for its spectacular design, classic food and seamless service, The Wolsey remains an popular choice for both Londoners and tourists alike. The challenge is to represent the unique experience of dining at The Wolseley and match the intricate craftsmanship and quality that goes into every touch point throughout.

Insight

The Wolseley is one of London’s most iconic restaurants in the grand European tradition located on Picadilly. Originally designed in 1921 as the prestigious Wolseley Motor Car showroom, the dining room still houses the original grand pillars, arches and stairways of Venetian and Florentine influence.

Idea

The Wolseley’s interior has an elegant mix of styles – with the original monochrome, marble-clad flooring combined with art deco doors and staircases. The Graphic Design has to reflect this iconic look to live up to its impressive setting – a unique combination of British heritage teamed with European grandeur.