Photography

Academic Work 2012

Brief

Driven by an obsession with fit, Spoke has created an innovative product solution that’s disrupting the industry. They cut trousers in more than 200 sizes, finished to order.

Insight

Spoke is a fast-growing menswear brand carving out a sweet spot between ready-to-wear and bespoke. Spoke’s audience of smart, switched-on guys see straight through meaningless fashion marketing.

Idea

We evolve the brand around the core idea of ‘Know what matters’. Selling long-lasting and timeless pieces the brand has a unique anti-fashion tone
– witty and humourous.