Identity Design for the final graduate exhibition in summer 2014 at the University of Applied Sciences Augsburg

Brief

The task was to organise the annual graduate exhibition, where students showcase their final major projects to industry professionals, friends and family, and members of the public. This event serves to celebrate the hard work and achievements of more than 200 students across Communication Design and Interactive Media.

Insight

A change of perspective often takes place when we are confronted with new ideas and opinions. As we gather information – in this case, at the graduation show – we sort through conflicting opinions and possibly revise our own perception. Being surrounded by opinions we don’t agree with may encourage truth seekers to recognize the many possible paths to reality.

Idea

The guiding idea was to visually translate a change of perspective – we creatively explored the concept by creating optical illusions in order to turn peoples perceptions upside down. The concept was applied in different ways to the exhibition catalogue, the website, an advertising campaign, motion graphics and photography to form a broad identity containing a variety of linked elements.