INSIGHT

IDEA

BRIEF

Mexikaner can be described as a modern Bloody Mary, which is meanwhile widely popular in the pubs of Hamburg – distinctively hot and spicy. This self-initiated project tries to find a creative solution to make the drink famous far from the Nordic capital. Besides that it tries to address the purpose of a gift kit.

The project tries to solve a social dilemma. On one side we don’t want to show up on a party with empty hands but otherwise we can’t always find time to prepare something special and unique. This project seeks out for an easy solution to give someone a treat by buying a gift that responds to people’s individual preferences.

The Self Made Kit contains three bottles that can be combined at home to the ready mixed drink – Korn, a spicy juice based on tomatoes, and chilli sauce. Consumers are able to control alcohol content and heat which makes it distinctive to other ready mixed drinks you can find I the supermarket. Its artisanal appearance makes it a perfect gift for parties of birthday present.

IN COOPERATION WITH

Andreas Williger

ELMSFEUER MEXIKANER

Identity Design and marketing concept for a gift kit
of Hamburg's cult drink – Self-initiated project

Branding

Packaging

Advertising

2016

 

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