Identity Design for the final graduate exhibition in summer 2014
at the University of Applied Sciences Augsburg
Change of Perspective
Academic Work 2014
A change of perspective often takes place when we are confronted with new ideas and opinions. As we gather information – in this case, at the graduation show – we sort through conflicting opinions and possibly revise our own perception. Being surrounded by opinions we don’t agree with may encourage truth seekers to recognize the many possible paths to reality.
The guiding idea was to visually translate a change of perspective – we creatively explored the concept by creating optical illusions in order to turn peoples perceptions upside down. The concept was applied in different ways to the exhibition catalogue, the website, an advertising campaign, motion graphics and photography to form a broad identity containing a variety of linked elements.
The task was to organise the annual graduate exhibition, where students showcase their final major projects to industry professionals, friends and family, and members of the public. This event serves to celebrate the hard work and achievements of more than 200 students across Communication Design and Interactive Media.
'Certificate of Typographic Excellence' 2015 – Type Directors Club New York (TDC)
'ADC Nagel Silber' 2015 – Art Directors Club (ADC)
IN COOPERATION WITH
Matthias Neumann, Natalie Gaspar, Judith Jakob, Sandra Hartung, Julia Berger, Clizia Moradei,
Nina Slowioczek, Tanja Tröster, Carina Wurm, Alisa Hurskaya, Lena Gerbert, Judith Gösch, Mareike Patzke
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