Design & Art Direction for TriLex, London

During my postgraduate studies I worked as a graphic designer for TriLex, a law firm located in Munich. I was responsible for creating the company’s brand communication including the design of stationary items as well as developing their corporate website.

This MA course focuses on the role of visual identity within branding, with the aim to produce versatile and creative practitioners who understand design within a business, social and cultural context.

I explored the strategic thinking underlying brands and looked at how that strategy can drive creative expression.

Key aspects of academic learning in this the course

– process of reflection, broad exploration and understanding of the brand

– principles of brand & design literacy and visual grammar

– research methodologies in theory

– strategically plan the development of the Major Project

– collaborative work with external clients

Team 23 is a design agency focused on digital media including web design, software design, user experiece (UX) and user interface (UI).
My role was to create websites and strategise customer journeys for various clients.

Design & Art Direction, Augsburg, Germany

During this period I developed visual indentities for small companies including the production of print collaterals, web design and photography.
I supported start-ups on a voluntary basis and also worked for charity (F.AU.ST e.V).

As a high-school student I got the opportunity to get some first insights into the branding and advertising industry during the summer holidays. My wish to study communication design had intensified during that time.